Brooke Sager is a freelance writer "fueled by 9am coffee and 4:58pm wine" (cheers to that!), whose work can be found in Thrillist, Cosmopolitan, MSN, and more. Brooke is breaking down her top five wine industry predictions for 2019, so read on to see what you'll be drinking this year!
The wine world is constantly evolving—certain growing regions, wine styles, and production methods gain traction based on consumer tastes and habits. Come 2019 specifically, the entire Millennial generation will be of legal drinking age, so their sipping and buying tendencies are a big driving force behind today’s (and tomorrow’s) beverage industry trends.
As we close out the second week of 2019, I’m uncorking my predictions for the emerging (and re-emerging) wine trends to look out for this year.
We’ll always save space on our wine racks for big, bold Cabernets and Zinfandels, but 2019 will be the year of light and bright reds. The 2018 Consumer Alcoholic Beverage Survey reported that 73% of wine drinkers say that wine pairs better with food than any other beverage—and lighter-bodied reds are especially meal-friendly. Open a juicy Pinot Noir like 90+ Cellars Lot 75 Pinot Noir, delicate Cru Beaujolais like 90+ Cellars Lot 159 Chénas, or crisp Tempranillo for a red wine that complements, rather than competes with, flavors on the table.
As more and more brands plan to jump on the alternative container bandwagon in 2019, people are realizing that high-quality wine can come in different sized packages. Sixty-six percent of today’s consumers decide what to drink based on where they are, and the laid-back nature of a can allows wine to be easily enjoyed outdoors and on-the-go like beer. (Personally, my favorite summertime sip is a can of Lila Rosé by the pool.)
Natural and organic wines
From organic foods to natural skincare, today’s consumer is highly aware of what they put in and on their bodies—and their wine choices are channeling that same healthful energy. Natural wines and wines made with organic grapes, like 90+ Cellars Lot 141 Prosecco, have found their niche and continue to gain popularity. There isn’t an official definition for “natural” wine, but the approach is that the wine makes itself, with no additives, chemicals, or technological manipulation. I’ll raise a toast to more health-conscious sipping!
Popping more Prosecco
Bubbly was once reserved solely for special occasions, but sparkling wine is now more popular than ever. While real Champagne is pricey, delicious budget-friendly sparklers from other regions make popping “just-because” bottles more approachable.
Prosecco specifically just had a perfect harvest year and the Consortium estimates a total production of 480 million bottles of Prosecco DOC 2018. Plus, thanks to its fruity flavor profile, the Italian bubbly mixes especially well with added spirits and juices. 90+ Cellars Lot 50 Prosecco makes the perfect base for bellinis—and tastes equally refreshing by itself!
Bordeaux’s classic comeback
Wines from France’s most-famed region are quintessential, but had been experiencing a decrease in popularity over the years. Rich Bordeaux reds age well, but consumers got impatient waiting three decades to drink them; their hefty price tags also became a tough sell once high-quality, affordable wines broke onto the scene from places like Australia, Chile, and California.
Bordeaux’s recent rebrand put a fresh and economical spin on the traditional, with drinkable-yet-elegant wines that appeal to younger imbibers (try: 90+ Cellars Lot 161 Bordeaux). Come 2019, expect see, hear, and drink more of this classic.
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