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    Seven mixed bottles of red and white wine on a white marble countertop. The wines shown include Lot 207 Chianti from Italy, Lot 2 Sauvignon Blanc from Marlborough, New Zealand, Lot 33 Rosé from Languedoc, France, and Lot 75 Pinot Noir from Russian River Valley, Sonoma County California.

    Great wine since 2009

    In 2009, 90+ Cellars founder Kevin Mehra set out on a mission to bring higher quality wine to the market for a better price. He started calling wineries with a history of high ratings to ask if they had wine for sale. Some told him to get lost, but in the end, he found a handful of wineries that liked his concept. The plan was simple: we put their wine behind our label, and sell it for less.

    But why would wineries want to do that?

    You may recall that the economy wasn’t in the best shape in 2009. Demand for premium and luxury wines had plummeted and inventories were piling up. Rather than discount their wine and erode the value of their brand, we found that wineries were willing to part with a certain percentage of their production for a reduced price.

    It was a win/win scenario. Wineries got to sell more wine, and consumers got access to better wine at lower prices.

    Our company and industry has changed quite a bit since we launched; but our mission and our ability to offer great wine for a great price has not. We continue to seek out the best opportunities in the market and turn those into great values in the bottle for you.

    Today, 90+ Cellars works with dozens of acclaimed wineries and vineyards all over the world to curate a portfolio of fine wines that represent the best values on the shelf. We do this because we love great wine, and we want to make drinking great wine easier and more affordable for you.