We’ll admit it, we love great wine…

That’s why we started 90+ Cellars.

It all started in the spring of 2009. Armed with a copy of the latest Wine Spectator, founder Kevin Mehra set out on a mission to bring higher quality wine to the market for a better price. He started calling wineries with a history of high ratings to ask if they had extra wine for sale. Some told him to get lost, but in the end, he found a handful of wineries that liked his concept. The plan was simple: we put their wine in our bottle, and sell it for less.

But why would wineries want to do that?

You may recall that the economy wasn’t in the best shape in 2009. Demand for wines priced more than $20 a bottle had plummeted and inventories were piling up. Rather than discount their wine and erode the value of their brand, we found that wineries were willing to part with a certain percentage of their production for a reduced price.

It was a win/win scenario. Wineries got to sell more wine, and consumers got access to better wine at lower prices.

The landscape has changed quite a bit since we launched; but our mission and our ability to offer great wine for a great price has not. With our Wine Director, Brett Vankoski, at the helm we continue to seek out the best opportunities in the market and turn those into great values in the bottle for you. We do this because we love great wine, and we know you do too.

Today, 90+ Cellars is one of the fastest growing wine brands in America. We are a modern day négociant–working with wineries and vineyards to curate a portfolio of fine wines from all over the globe. Find your nearest 90+ retailer on our Store Locator, or check out our full selection of wines in our online store.

Meet Kevin and Brett

Featured Press




90+ Cellars searches the globe for great wines from highly rated wineries and vineyards



We taste hundreds of wines every year, and select only the best



With our insider relationships and without the typical winery overhead, we are able to bring these world-class wines to you for a fraction of the original source price



Every wine we bottle is given a lot number and has the 90+ stamp of approval

That way, you know you’ll get a great wine every time

Meet The Team

Behind our great wine is a team of great people. Learn a little more about the hard working crew who brings 90+ Cellars wine from our tasting table to your glass.

  • kevin-mehra

    President and Founder

    Kevin Mehra

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    About Kevin Mehra

    Kevin is the President and Founder of Latitude Beverage and the brand 90+ Cellars. He has been in the wine and spirits industry since 2000, when he started with Phillips Beverage Company to build the company’s business on the East Coast. He helped launch UV Vodka into a brand that currently sells over 750,000 cases, and was ultimately promoted to Director of International Sales. Kevin subsequently resigned to start Latitude Beverage in 2007, and launched the 90+ Cellars brand in late 2009, and he’s been bringing fine wine for less to wine lovers across the country ever since. Outside of the office, you can find Kevin boating in Boston Harbor, watching football and hockey, and spending time with his wife and two daughters.

  • VP, Wine Director and Co-Founder

    Brett Vankoski

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    About Brett Vankoski

    For Brett, wine started as a hobby. While working in corporate america, he began taking wine classes at Boston University. Two years later, Brett left the corporate world to pursue his MBA. Brett’s Masters in Beverage Appreciation consisted of compiling a small wine collection in his son’s closet, arguing that dry rosé is a great choice for beer drinkers, and discovering that not everyone likes the wines he likes no matter how crazy good they are.

    In 2009, Kevin Mehra asked Brett to help him to launch 90+ Cellars. Since then, he spends most of his days, evenings and weekends tasting, selecting, selling and promoting the wines of 90+ Cellars, Magic Door, Iron Side, Earthshaker, and Lila. 

    Wine he’s drinking when he’s not drinking 90+ Cellars
    Cru Beaujolais, dry German Rieslings, Loire Valley whites, Barbera and Nebbiolo from Itay’s Piedmont and pretty much anything he hasn’t tried yet. The funkier the better.

  • CFO

    Maria Gagliardi

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    About Maria Gagliardi

    Maria is Latitude’s Chief Financial Officer with close to 20 years’ experience as a finance professional. Being a first-generation Italian, raised in a family where wine making is an annual tradition, she is thrilled to be with 90+. In her free time, Maria can be found happily entertaining anywhere from two to 50 people and enjoying time with her husband and two kids.

  • terry-lozoff

    VP Marketing

    Terry Lozoff

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    About Terry Lozoff

    As VP Marketing, Terry is responsible for overseeing the marketing and branding efforts for Latitude’s portfolio of wine brands, driving digital marketing and events, creating a cohesive retail presence and working with our national sales force to grow sales.

    Prior to taking this role, Terry spent nearly 15 years in the marketing/ad agency business. During that time he founded two agencies that pushed the boundaries on experiential marketing, social media and interactive brand experiences. The later of which, Antler, was acquired in 2013 by GY&K (now, GYK Antler). Across these three agencies, Terry developed and lead integrated marketing campaigns and strategies for companies including New Balance, MillerCoors, Sweet Baby Ray’s, Breville, Harpoon Brewery, PayPal and New Hampshire Travel & Tourism.

  • VP Sales

    Bob Lindblad

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    About Bob Lindblad

    Bob has spent half his life in the wine and spirits business managing markets throughout the Northeast. After spending many years working for some of the “big guys” like Gallo and Terlato, he finds it refreshing to work with an aggressive start up with a no holds barred attitude like 90+ Cellars. Out of the box thinkers, risk takers. Bob spends his days hop scotching (not really) across the country getting the word out about the hottest brand in the market place since double sided Scotch tape! As VP of Sales, Bob oversees sales efforts in MA,RI, CT, NY, NJ, DE, MD, DC, VA, TN and CO.

  • Regional Sales Manager - CT, NY, NJ

    Michael Munk

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    About Michael Munk

    Michael is currently a sales manager in Connecticut, servicing Fairfield, New Haven and Litchfield Counties.  He has degrees in Fashion Design and Business Management, but wine is his true passion. The son of a French immigrant, Michael grew up around wine.  The first wine he actually remembers tasting and being intrigued by was the Chilean Castillo de Diablo from Concha y Toro, which he had with his Aunt and Uncle in a Spanish restaurant in the South of France when he was 17, followed by tequila over lime sorbet.

  • Regional Sales Manager - Northern New England (NH, VT, ME)

    Jeanine Hanson

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    About Jeanine Hanson

    Jeanine is having the time of her life zipping around Vermont, New Hampshire, and Maine introducing 90+ Cellars to an eager and excited audience.  Folks up North love a great bargain and they love their wine! When not selling wine, you can find Jeanine enjoying the beautiful New England outdoors. She loves to surf in the summer, ski in the winter and run marathons all year round.

  • Regional Sales Manager, Colorado

    Rick Frasier

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    About Rick Frasier

    Rick spent a large part of his college experience “learning” about wine, beer and spirits and found a way to make a career of it! Rick’s industry experience includes working in Colorado as a wholesaler and nationally as the Sales Manager of a large family winery. In 2016, Rick introduced Ninety+ Cellars to Colorado. Rick has found his greatest career satisfaction in growing small brands into large and impactful portfolios.

    In his free time Rick enjoys the company of his wife, grown sons and a bottle of 90+ Cellars while fly fishing, backpacking and snowboarding the mountains of Colorado. 

  • Regional Sales Manager, Mid-Atlantic

    John Morrison

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    About John Morrison

    As the 90+ Cellars mid-Atlantic sales manager, John has combined a drive for sales and a love for wine into the perfect career. He has enthusiastically introduced customers to the satisfaction of a Saturday night taste at a Tuesday night price, and can be found traveling the region inviting customer to taste the best new wines in town.

    In his free time John enjoys spending time with his family including his dog Tiller, and sailing, fishing and crabbing on the Chesapeake Bay.

  • US Distribution Manager

    Joel Joyce

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    About Joel Joyce

    Joel is a beverage industry veteran with more than 20 years of experience.

    Prior to joining the team at Latitude Beverage, Joyce was the Eastern U.S. National Brand manager at Southwest Wines. The New Mexico-based company represents more than seven wineries, including the top-selling Mimosa company in the U.S., Soleil Mimosa, as well as St. Clair Winery, Blue Teal and a variety of specialty wine products. During his time there, Joyce was responsible for selling many of these brands through distribution channels to major retailers in 25 states.

    Joel is married with 2 children and resides in Winston Salem, North Carolina.

  • Regional Sales Manager - IL

    Ryan Gillian

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    About Ryan Gillian

    Ryan started Selling 90 + Cellars wines in early 2011, and hasn’t looked back since. He spends his days hitting the streets of Chicago; interacting with everyone from wine managers, to store employees, to customers in the aisles of liquor stores. He loves to do tastings on the weekends and interact with the customers who are drinking (and loving) 90+ Cellars. Ryan spends his free time with his wife Cara, and kids Mary and Liam hanging out in the city, getting together with friends, or vacationing in Florida.

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