When it comes to buying wine, most people “taste” with their eyes and not their mouth. Do you want a wine that’s fun and modern? You might choose something with cool graphics and a cheeky brand name. How about something tasteful and refined? Nothing like a picture of a good ol’ vineyard to demonstrate that this winemaker takes his craft seriously. If you want something that’s guaranteed to be good, why not pick out a bottle with a big “90” on it (hey, we’re totally guilty)? And as a rule of thumb, don’t drink anything with a critter, cake, or footwear on the label. That’s just asking for trouble. Not to mention pricing. Is there such thing as good wine under $5? What about bad wine over $30? (The answer to both is yes, by the way).