Current perceptions about wine, beer and spirits send the message that smaller and singular is better. “Single Vineyard”, “Single Batch”, and “Single Barrel” are words used to indicate higher quality and often a higher price.
The opposite is true when it comes to business. Words like “hyper-growth”, “scalable”, “mergers” and “mash-ups” are desirable attributes in the new economy. At a dinner party, you might praise the latest acquisition of Beats by Dre by Apple while sipping on a single batch Bourbon.
Well, bigger isn’t always better when it comes to business, and small and singular don’t always cut it when it comes to wine. Companies can grow too fast and loose track of the reasons customers liked them in the first place. Furthermore, that 1999 single vineyard DRC in your cellar is probably not the best wine to pop open when your neighbors drop in for Friday night pizza. Our newest wine is like a loyal sentry, guarding the gates of your cellar or wine fridge and sacrificing itself to protect your special bottles from you opening them too soon.
Sometimes you need a wine that’s good, inexpensive and, yes, blended. Blending is a time-tested way to make a wine that reliably over-delivers. For example, most Bordeaux is a combination of Cabernet Sauvignon, Merlot or Cabernet Franc, and Champagne is made up of Pinot Noir, Chardonnay and Pinot Meunier.
Our latest Lot is a red blend from Lodi, California’s small town answer to big time flavor. It’s made from Zinfandel, Cabernet Sauvignon, Cabernet Franc, Tempranillo and Malbec grown on the northern tip of California’s vast central valley where fertile soils begin to make their climb to the Sierra Foothills. Expect big fat aromas of cassis, blackberry and plum with traces of vanilla and cedar. Full-bodied and larger than life, you may have to stretch out your mouth for that first sip.
Pioneering winemakers have been farming grapes and making wine since the 1800s, and some of the vines here are more than 100 years old. This means you’re getting a pretty nice (and historic) BOTTLE of wine for less than the price of the next cocktail at the bar.
There are many wineries that require a big bank account to buy a bottle, but we know you’re smarter than that. You’re a big boy (or girl) and you’ve worked it out. Smaller and singular isn’t always better when it comes to wine. The occasion matters, and more often than not you just need a few good bottles of red. So, at your next gathering, greet your guests with a smile as you pour them a glass when they walk through the front door. Tell them to get ready for one big adventure.
Now through Thursday 8/21 at 2PM EST, you can get Lot 113 Big Red Blend in our online store for just $9.99/bottle. Have you tried it? Do you enjoy red blends in general? Let us know in the comments or on Facebook and Twitter!