Security and adventure. These are the two things we want most. From an early age we feel the impulse to walk the unfamiliar path, climb the tallest rock, and race to the top of the highest hill…and then return at night to a hug from mom, a story from dad, or a warm, fuzzy blanket. We find comfort in the familiar and adventure in the unknown.
The need for safety and discovery never goes away, although perhaps the force of getting older draws us more towards the fuzzy blanket than to the tallest rock. Deep down we want to try new wines, but always seem to end up with the more “sensible” choice. The problem is that the sensible options are limited. Together we’ve explored only a tiny percentage of the world’s wine, which makes shopping for it a bit like swimming in a roped off sea. Chances are your favorite wine is probably one you haven’t tried yet.
We started 90+ Cellars to make award-winning wine more affordable and accessible. But, wines that receive critical acclaim are a limited universe. You can read more about this in a recent New York Times article titled “The Wrath of Grapes”. There are wines to explore beyond the highly rated. If we ignore them, we deny ourselves a great amount of pleasure and excitement
We decided to create a new label called “Earthshaker” to satisfy our desire to explore the wines of the world which are off the path beaten by common critical convention. Simply put, we’ve chosen these wines because they are gorgeous but overlooked.
Our first three Earthshaker wines are a Lirac Rouge from vineyards overlooking the Rhone River across from the famous Chateauneuf-du-Pape; a Syrah from Sonoma County’s remote Knights Valley; and a Rose of Pinot Noir from the eastern reaches of France’s Loire Valley. Each wine is uniquely constructed, starting with the soil where the vines grow.
Hopefully you enjoy these wines as much as we do. Be adventurous with us. It’s amazing where a bottle of wine will take you if you only give it a chance.
Check out Earthshaker Wines in our online store – 15% off any quantity/combination for a limited time. You have until Thursday 6/11 to take advantage of this special offer!