90+ Cellars is a small wine brand whose home is Boston. Last week we were heartbroken by the the events that took place at the Boston Marathon and the week that followed. But despite this senseless tragedy, our spirits were lifted by the people of our city and the world who demonstrated incredible strength, courage and compassion in the face of much danger and uncertainty.
As the city takes its first steps towards recovery, we are committed to doing what we can to help those who need it most. As a small company, we don't have much cash, but we do have plenty of wine. Therefore, we would like to introduce our Cases for a Cause initiative. To start, we are setting aside aside 150 cases of wine to help any organization raising funds to support the One Fund Boston or other Marathon related charities. This past week, three cases of 90+ Cellars helped raise $7,000 for the One Fund, and another case raised $1,500 as a part of The Great American Foundation's Response event.
If you or your organization is planning and event where wine is needed as auction item or as a way to stimulate additional donations please send your request to firstname.lastname@example.org. Cases will be distributed on a first come basis and according to need.
There is much work to be done, and we will make further commitments to recovery and relief efforts in the months and years to come. However we hope that this little bit of wine can start by bringing us together to help restore the spirit of our great city and begin to heal the hearts and minds of our community.
Stay #BostonStrong everyone!