Our Story

90+ Cellars was created because we like drinking great wine anytime we want.  We wanted an everyday “go to” wine that tasted like one usually reserved for special occasions, a delicious wine that we could open any night of the week or whenever friends arrived.  Unfortunately, that wine didn’t exist or just took too much time to find.

So, in the spring of 2009, armed with a copy of the latest Wine Spectator, Kevin called and emailed wineries with a history of high ratings and asked if they had wine for sale. Some told him to get lost, others simply ignored him, but in the end, he found a handful willing winemakers. The plan was this: They put the 90+ Cellars label on their wine, and we sell it at a fraction of the original price.

You may recall that the economy wasn’t in the best shape in 2009. Demand for wines priced more than $20 a bottle took a hard fall, and inventories were piling up. Rather than discount their wine and erode the value of their brand, wineries were willing to part with it for less. We paid them promptly and promised complete anonymity, of course.

That summer 90+ Cellars was born. Since then, it’s been our goal to seek out, bottle and deliver fine wine that costs you less money.  The landscape has changed, but our mission has not. We partner with highly respected wineries around the globe to provide you with wine that will keep more dollars in your pocket and impress the pants off your friends.

Great Wine. Anytime. 

That’s 90+ Cellars.

Enjoy!

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90+ Cellars Events

Pop-Up Tasting Room
Pop-Up Tasting Room

May 24 2012

Join us at Julio's Liquors in Westborough to taste through our entire portfolio of wine, meet our team, and enjoy a little food and music on a Thursday night.

Blind Tasting Bingo
Blind Tasting Bingo

May 17 2012

We will provide some wine tasting basics, then you go head to head with your classmates in a game of bingo.

90+ Cellars Press

Chronicle HD: What’s New? (Video)
Chronicle HD: What’s New? (Video)

"The concept is simple: take highly rated wine, repackage it, and then drop the price."

Anonymous Sources
Anonymous Sources

Boston entrepreneur sells top wines at discount prices with one catch: He can’t reveal who makes them.

Reaping Profits from Excess Wine Inventory
Reaping Profits from Excess Wine Inventory

"We're looking to provide customers with a high quality wine at a great price."

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